Which of the Following Is NOT True in Describing Loyalty

Which of the following is NOT true in describing loyalty programs?

A) Using information collected through loyalty programs,retailers try to tailor their offerings to better meet the needs of their loyal customers
B) Customer loyalty programs work with Customer Relationship Management (CRM)
C) Members of loyalty programs are identified when they buy because they use some type of loyalty card
D) Purchase information of members of loyalty programs is stored in a data warehouse and analyzed to determine what types of merchandise and services certain groups of customers buying
E) Information of customers obtained from loyalty programs is mainly used in order to identify deal-sensitive groups and plan promotions for them