After Jennifer purchased a swimsuit for her cruise,the sales associate took her to the cosmetics department to sell her a water-resistant sunscreen that would allow her to have fun showing wearing her suit without having to worry about a sunburn.This is an example of:

Question

Quizplus · Accepted Answer

With market penetration,retailers use their existing retail format and devise approaches to get current customers to buy more.Cross-selling is often a successful method to accomplish this strategy.

After Jennifer Purchased a Swimsuit for Her Cruise,the Sales Associate