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Cecil Had Trouble Locating the Top Quality Mozzarella That His

Question 90

Multiple Choice

Cecil had trouble locating the top quality mozzarella that his customers wanted in their marinated tomato/mozzarella salads.When he could find no vendor to supply the cheese necessary for the salads,he purchased a dairy in southern Florida to produce the mozzarella cheese.Cecil engaged in:


A) Horizontal integration
B) Market expansion
C) Vertical integration
D) Market penetration
E) Co-operative buying

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