McKenna was shopping for a new electric mixer.Online she found the perfect one at williams-sonoma.com,but when she went to the Williams-Sonoma store,she found the same mixer for $15 more.The retailer has a problem with:
A) depth of merchandise prices
B) a corporate problem between channels
C) price inconsistency across channels
D) product inconsistency
E) None of the above
Correct Answer:
Verified
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