Ingvar Kamprad,the founder of the Swedish-based home furnishing retail chain,IKEA,discovered in his youth that he could make a profit by buying in bulk and selling the items individually at a low price.This concept is one of the activities retailers do:
A)to create value.
B)for integration.
C)to display corporate social responsibility.
D)to create a retail mix.
E)to be ethical.

Question

Quizplus · Accepted Answer

Buying in bulk and selling at a low price is a way to create value for customers by offering them affordable products while still making a profit.

Ingvar Kamprad,the Founder of the Swedish-Based Home Furnishing Retail Chain,IKEA,discovered