Which of the following statements is true of customer service?
A) The retail offerings of a company are not influenced by customer service.
B) It is relatively easy for a company to duplicate the services offered by a competitor.
C) It does not provide major strategic advantages for a company.
D) It increases the value customers receive from the merchandise they buy.
E) Customer service perceptions are developed mostly by interacting with top management.

Question

Quizplus · Accepted Answer

Customer service describes the set of activities and programs undertaken by retailers to make the shopping experience more rewarding.These activities increase the value customers receive from the merchandise and services they purchase.Many stores differentiate their retail offerings,build customer loyalty,and develop sustainable competitive advantages by providing excellent customer service.

Which of the Following Statements Is True of Customer Service