Which of the following statements holds true for individualized variable pricing?
A) Customers may feel that they are being treated in an unfair manner.
B) It is a practical approach and is widely used across retail stores.
C) Retailers can easily change the posted prices in stores based on customers' willingness.
D) Retailers use this form of pricing for promotional and clearance markdowns.
E) This strategy concentrates on the sale of complementary products.

Question

Quizplus · Accepted Answer

Customers might feel they are being treated unfairly if they realize that they are being charged a higher price than other customers.The best loyalty program customers receive different (lower)prices than "regular" customers.

Which of the Following Statements Holds True for Individualized Variable