Dream Homes is an appliance store. It recently launched its own brand of freezers in order to build customer loyalty. The store launched three different models to cater to low-, middle-, and high-income groups. The freezers are also priced accordingly. These freezers are exclusive to Dream Homes and cater to all customer segments. This pricing strategy involving price points within a merchandise category is known as

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Retailers frequently offer a limited number of predetermined price points within a merchandise category, a practice known as price lining. For instance, because Kroger's vision for its store brands is to build loyalty among customers, with strong store brands that are exclusive to the retailer, it pursues a price lining store-brand strategy to provide Kroger products to all customer segments.

Dream Homes Is an Appliance Store