Which of the following statements is true of customer loyalty?
A) It refers to customers making repeat visits to a retailer and being satisfied with their experiences.
B) It occurs when customers purchase merchandise and services from a retailer because of its convenient location.
C) It is an emotional connection between a retailer and a customer.
D) It is the state of accumulated transactions that customers build through repeat purchases responding to various promotions to a retailer.
E) It is the sole result of superior customer service.

Question

Quizplus · Accepted Answer

Loyal customers have a bond with the retailer,and the bond is based on more than a positive feeling about the retailer.It is more of an emotional connection that doesn't waver with competitors' promotions.

Which of the Following Statements Is True of Customer Loyalty