When Mary purchased some caulk for her windows at Home Depot, the cashier asked for her telephone number at the point-of-sale. What was the retailer doing by asking this question?
A) The retailer was determining her level of trust in the store.
B) The retailer was identifying her preference.
C) The retailer was collecting data for the store's database.
D) The retailer was curious as to how many people from that area code shopped the store.
E) The retailer was confirming forecasts for buyers.

Question

Quizplus · Accepted Answer

Some retailers have the sales associates ask customers for identifying information when they process a sale. This information is then used to link all applicable transactions to the customer.

When Mary Purchased Some Caulk for Her Windows at Home