Wilbur uses Books-A-Million customer card,Kash-N-Karry customer card,Blockbuster customer card,and Sandwich Shop customer card when he shops at any of these retailers.Each time he uses them,he gets rewarded with reduced cost,free merchandise,or a credit.These cards form a part of:

Question

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Frequent-shopper programs,also called loyalty programs,are programs that identify and provide rewards to customers who patronize a retailer.Some retailers issue customers a frequent-shopper card.

Wilbur Uses Books-A-Million Customer Card,Kash-N-Karry Customer Card,Blockbuster Customer Card,and Sandwich