_____ uses the data on recent purchases made by customers to evaluate the potential contribution of each customer segment.
A) Market basket analysis
B) RFM analysis
C) 1-to-1 retailing
D) Add-on selling
E) Share of wallet analysis

Question

Quizplus · Accepted Answer

The RFM method uses three factors to evaluate the potential contribution of each customer segment: how recently the customers in the segment made a purchase,how frequently they make purchases,and how much money they have spent.

_____ Uses the Data on Recent Purchases Made by Customers