A(n)_____ is used by catalog retailers and direct markets to identify the best prospects on the basis of how recently the customers made a purchase,how often they make purchases,and how much they spent.
A) RFM analysis
B) 80-20 rule
C) customer pyramid
D) market basket analysis
E) share of wallet analysis

Question

Quizplus · Accepted Answer

An RFM analysis is used by catalog retailers and direct markets to identify the best prospects on the basis of how recently the customers have made purchases,how frequently they make purchases,and how much they have bought.

A(n)_____ Is Used by Catalog Retailers and Direct Markets to Identify