Depending on the amount of money you have in Wachovia bank, you will receive a variety of different services. The lower-tiered customers are charged $7 to use a teller but can receive the same services for free if they use an ATM. Charging low-tiered customers for using live tellers is Wachovia's approach to
A) getting the lead out.
B) letting customers opt out.
C) tailoring offers for these customers.
D) soliciting feedback.
E) offering better services.

Question

Quizplus · Accepted Answer

The process of no longer selling to unprofitable customers can be referred to as "getting the lead out," in terms of the customer pyramid.

Depending on the Amount of Money You Have in Wachovia