The Village Green,a woman's clothing store,took a map of the city and the checks written by its customers during the last quarter.The store's owner then marked the address of each customer on the map with a map pin.By looking at where the pins clustered on the map,she could determine her trade area.She was engaged in _____.
A) geographic research
B) customer spotting
C) financial demographics
D) customer clustering
E) residential research
Correct Answer:
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