Clark was late to work one morning and decided to use the McDonald's drive-through for his morning cup of coffee. Normally a coffee drinker loyal only to Starbucks, Clark was more interested in speed due to his tardiness. Which of the following best describes Clark's shopping situation?

Question

Quizplus · Accepted Answer

When consumers are engaged in convenience shopping situations, they are primarily concerned with minimizing their effort to get the product or service they want. They are insensitive to price and indifferent about which brands to buy. They don't spend much time evaluating brands or retailers.

Clark Was Late to Work One Morning and Decided to Use