Rhonda rolled her eyes when she realized how much she had to pay for a pack of gum at the paper stand on her way to reach her departing flight from JFK. With security lines as long as they were, she knew she needed to hurry and pay the $2.75 for her pack of gum. Her purchase situation can best be described as

Question

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When consumers are engaged in convenience shopping situations, they are primarily concerned with minimizing their effort to get the product or service they want. They are insensitive to price and indifferent about which brands to buy. They don't spend much time evaluating brands or retailers.

Rhonda Rolled Her Eyes When She Realized How Much She