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Calvin Enjoys Dining at Dawson's,a Fast Food Restaurant

Question 37

Multiple Choice

Calvin enjoys dining at Dawson's,a fast food restaurant.He feels that they make the best french-fries for a low price.However,when it comes to dessert,he feels he's a cake connoisseur.He prefers to have cake only at Marina's Patisserie,even though a piece of cake costs $7.00.Calvin's patronizing of Dawson's and Marina's demonstrates a behavior called:


A) cross-shopping.
B) comparison shopping.
C) composite segmentation.
D) cross-docking.
E) postpurchase satisfaction.

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