Before purchasing his son's shoes, Lamar evaluated the following stores: Boot World, Terence's Shoe Palace, Imperial Collection, Royal Shoe Store, and Leather World. Which is the term used to describe these stores that are being evaluated by Lamar?
A) Target market
B) Retail market segment
C) Consideration set
D) Attributes
E) Reference group

Question

Quizplus · Accepted Answer

Retailers need to be included in the customer's consideration set, or the set of alternatives the customer evaluates when making a choice of a retailer to patronize.

Before Purchasing His Son's Shoes, Lamar Evaluated the Following Stores