Ashley's is a clothing retailer.It recently launched a new range of cotton and linen clothing aimed at women in the Middle East countries.Light fabrics are preferred in these countries owing to the hot climate.The segmentation approach used by Ashley's is:
A) lifestyle segmentation.
B) geographic segmentation.
C) demographic segmentation.
D) psychographic segmentation.
E) geodemographic segmentation.

Question

Quizplus · Accepted Answer

Geodemographic segmentation uses both geographic and demographic characteristics to classify consumers.Gender is a demographic variable.

Ashley's Is a Clothing Retailer