Harley Davidson stores sell merchandise which attract people who love motorcycles and the idea of an open road and freedom.Some are bikers and others are those who do not have a Harley Davidson motorcycle but buy the HD logo apparel and accessories.Therefore,Harley Davidson is using _____ as the scheme for market segmentation.
A) composite segmentation
B) geographic segmentation
C) demographic segmentation
D) benefit segmentation
E) lifestyle segmentation
Correct Answer:
Verified
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