Ben saw a 30 minute TV show.During the show,the presenter was showing how to prepare a variety of dishes so that they would be totally fat-free.Each item was prepared using a special cooker.During the show,the audience was given several opportunities to buy the cooker.Which of the following terms describes the 30 minute show?
A) Infomercial
B) Widget
C) Showrooming
D) Catalog channel
E) Podcast
Correct Answer:
Verified
Q1: Automated retailing occurs when a consumer goes
Q1: RFID is a technology which will be
Q3: Infomercials:
A) are 60-second commercials.
B) usually solicit orders
Q4: Shoppers often have only a general sense
Q5: Mason's is an apparel store which also
Q9: Current retailers are using catalog channels for:
A)
Q11: Direct selling is characterized by all of
Q13: Direct selling is a retail channel where
Q18: Stores offer immediate gratification to customers.
Q20: Retailers need to provide a consistent brand
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