A(n)_____ develops in direct marketing when a firm and its program are designed to sell merchandise and services to other distributors,rather than to end-users.
A) shell game
B) e-tailing program
C) pyramid scheme
D) party plan system
E) phishing scheme

Question

Quizplus · Accepted Answer

A pyramid scheme develops when the firm and its program are designed to sell merchandise and services to other distributors,rather than to end-users.The founders and initial distributors in pyramid schemes profit from the inventory bought by later participants,but little merchandise is sold to consumers who use it.

A(n)_____ Develops in Direct Marketing When a Firm and Its