_____ involves selling the same products at the same prices through the same distribution system for all channels.
A) Channel migration
B) Showrooming
C) Automated retailing
D) Complete integration
E) Personalization

Question

Quizplus · Accepted Answer

A critical decision facing multichannel retailers is the degree to which they should integrate the operations of the channels or have different organizations for each channel.At one extreme of this continuum is complete integration-selling the same products at the same prices through the same distribution system for all channels.At the other extreme is having a different organization manage each channel so that the channels are tailored to different target markets.

_____ Involves Selling the Same Products at the Same Prices