Catherine wanted to purchase a digital camera.Hence,she visited an online retailer's website to learn more about the different features and capabilities of the device.Catherine went to a supermarket to make other purchases.She sees the camera there and purchases it.Which of the following terms describes Catherine's actions?
A) Channel migration
B) Channel expansion
C) E-tailing
D) Phishing
E) Automated retailing

Question

Quizplus · Accepted Answer

As long as the store and the Internet channel represent the same retailer,the firm is happy.But if customers gather information from one of its channels,then buy from a channel hosted by a competitor,the retailer suffers from the frustrating problem of channel migration.

Catherine Wanted to Purchase a Digital Camera