Why is it imperative that manufacturers like HP and Procter and Gamble understand the operations of retailers?
A) To sell directly on-line
B) To encourage retailers to offer and promote their products
C) To develop strategies for selling without retailers
D) Retailers can expect fewer buyouts to occur
E) To have a wide assortment of products for customers to choose from

Question

Quizplus · Accepted Answer

Retailers are the customers for most business-to-consumer (B-to-C)companies such as Procter & Gamble and Hewlett-Packard.Thus,brand managers in B-to-C companies need to have a thorough understanding of how retailers operate and make money so that they can encourage retailers to offer and promote their products.

Why Is It Imperative That Manufacturers Like HP and Procter