When developing the _____ for his salon,Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours,better prices,a well-trained staff,and a perm for half-price every Wednesday to attract customers.
A) selling concept
B) business cycle
C) retail strategy
D) focal point orientation
E) marketing concept

Question

Quizplus · Accepted Answer

The retailer strategy identifies (1)the target market,or markets,toward which the retailer will direct its efforts; (2)the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market;and (3)how the retailer will build develop unique assets that enable it to achieve long-term advantage over its competitors.

When Developing the _____ for His Salon,Theo Decided to Obtain