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A Theory Stating That Individuals Make Purchasing Decisions Based on Tastes

Question 37

Multiple Choice

A theory stating that individuals make purchasing decisions based on tastes which change randomly at random intervals is not useful because


A) it is not possible to test the predictions of the model.
B) tastes are not the only factor influencing behavior.
C) the model is too simplistic.
D) the predictions of such a model would be incorrect.

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