Happy Times (HT) is an alcohol manufacturing brand that deals with several types of alcoholic beverages. HT uses social media for promoting the message of responsible drinking. It sponsors the FreeTaxi program for customers with HT membership on Christmas and New Year's Eve. It has also initiated several community welfare projects where a percentage of the profits go to the Hunger Relief Fund for Children. In the given scenario, which of the following is best illustrated?

Question

Quizplus · Accepted Answer

The scenario best illustrates the concept of corporate citizenship, where the company goes beyond its profit-making activities and contributes to the betterment of society through various social welfare initiatives, such as promoting responsible drinking, sponsoring free taxis, and donating a percentage of profits to a hunger relief fund for children. This demonstrates that the company is concerned with its corporate social responsibility and strives to operate in an ethical and socially responsible manner.

Happy Times (HT) Is an Alcohol Manufacturing Brand That Deals