Tax Tranquility Inc., a company that prepares individual tax returns, has finally agreed to utilize the IRS system that enables the returns to be transmitted electronically rather than through mail. Almost every other firm in the United States is utilizing the system because it has been proven reliable. The company has accepted the new technology only after a number of threats of account withdrawal from key customers. For this reason, the company would be classified as

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Members of the late majority group are more skeptical of technological change and approach innovation with great caution, often adopting only out of economic necessity or increasing social pressure. Tax Tranquility Inc. would be categorized as a part of this group because it accepted the new technology only under pressure from customers.