Mercury's Feet began its business by making athletic shoes. Its departments are structured based on products sold to professional athletes, products sold to novice athletes, and products sold to non-athletes. In this case, the company uses _____ departmentalization.
A)geographic
B)functional
C)matrix
D)customer
E)vertical

Question

Quizplus · Accepted Answer

Some companies build divisions around groups of customers or around different geographic areas. Mercury's Feet has structured their departments to serve different groups of customers.

Mercury's Feet Began Its Business by Making Athletic Shoes