Serena prepares a document that outlines her plan to open a new candy company, including descriptions of the product, the market, her strategies, and the future direction she envisions for the company. This document is a(n) _____.
A)entrepreneurial orientation
B)opportunity analysis
C)business incubator
D)initial public offering
E)business plan

Question

Quizplus · Accepted Answer

The business plan describes all the elements involved in starting the new venture. The business plan describes the venture and its market, strategies, and future directions. It often has functional plans for marketing, finance, manufacturing, and human resources.

Serena Prepares a Document That Outlines Her Plan to Open