Annika believes there is an opportunity to start up a business that produces sports equipment using greener technologies, thereby keying into two consumer trends. Into which category does opportunity fit?

Question

Quizplus · Accepted Answer

Start-ups have capitalized on clothing and music trends, desire for fast food, and growing interest in sports, which would be considered lifestyle and taste changes. In recent years, more consumers want to help take care of the environment, and more businesses are concerned about showing consumers that they care, too.

Annika Believes There Is an Opportunity to Start Up a Business