Hector comes up with a highly unusual but appealing idea for a new phone application. He would require a substantial amount of money to pay for developing the required graphics and technology. His idea can be categorized as involving
A)high innovation/low risk.
B)high innovation/high risk.
C)low innovation/low risk.
D)low innovation/high risk.
E)low innovation/uncertain risk.

Question

Quizplus · Accepted Answer

In the upper-right quadrant, novel product ideas (high innovation) are accompanied by high risk because the financial investments and competition are great. A new drug or a new automobile would likely fall into this category.

Hector Comes Up with a Highly Unusual but Appealing Idea