According to the entrepreneurial strategy matrix, Todd's scenario can be described as involving
A)low innovation/high risk.
B)low innovation/low risk.
C)high innovation/low risk.
D)high innovation/high risk.
E)high investment/no risk.

Question

Quizplus · Accepted Answer

In the upper-left quadrant of the matrix, innovation is high (ventures are truly novel ideas), and there is little risk. A pioneering product might fit here if there are no current competitors and new product investments are relatively small. Todd's business involves high innovation and low risk.

According to the Entrepreneurial Strategy Matrix, Todd's Scenario Can Be