Bob's Better Burgers sells small business owners the rights to use the company's brand name in return for a lump-sum payment and a share of the buyer's profits. This practice is referred to as

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In franchising, the company sells limited rights to use its brand name to franchisees in return for a lump-sum payment and a share of the franchisee's profits. Unlike most licensing agreements, the franchisee has to agree to abide by strict rules regarding how it does business.

Bob's Better Burgers Sells Small Business Owners the Rights to Use