In Scenario B, Alex's company uses _____ to participate in the global marketplace.
A)licensing
B)franchising
C)exporting
D)joint ventures
E)wholly owned subsidiaries

Question

Quizplus · Accepted Answer

Alex's firm develops the product in the home country and then exports it to the global marketplace. The advantages of exporting are that it: (1) provides scale economies by avoiding the costs of manufacturing in other countries and (2) is consistent with a pure global strategy.

In Scenario B, Alex's Company Uses _____ to Participate in the Global