Anthony's Refrigerator Pasta tries to offer higher-quality food products, more product variety, and wider distribution than its competitors do. What business strategy is Anthony's Refrigerator Pasta pursuing?
A)Conglomerate diversification
B)Differentiation strategy
C)Vertical integration
D)Concentration strategy
E)Lateral diversification

Question

Quizplus · Accepted Answer

Compared with a low-cost strategy, a company with a differentiation strategy attempts to be unique in its industry or market segment along dimensions that customers value. This unique or differentiated position within the industry often is based on high product quality, excellent marketing and distribution, or superior service.

Anthony's Refrigerator Pasta Tries to Offer Higher-Quality Food Products, More