Low-Cal Liquids manufactures a variety of sugar-free beverages and is widely known in the country of Ventana. Low-Cal plans to acquire a small firm named Slim Cow that makes low-fat cheese. Because of concerns about obesity in Ventana, the market for low-fat cheese is increasing at a growing rate. However, Slim Cow's poor popularity in the market has caused it to go into loss. Slim Cow is most likely a _____ according to the BCG Matrix.

Question

Quizplus · Accepted Answer

A business, such as Slim Cow in the scenario, is a question mark because it has a weak competitive position (not well-known in the country of Ventana) in a growing market. They require substantial investment to improve their position; otherwise divestiture is recommended.

Low-Cal Liquids Manufactures a Variety of Sugar-Free Beverages and Is