Which of the following corporate strategies does Marta favor?
A)Concentration
B)Vertical integration
C)Lateral diversification
D)Differentiation
E)Conglomerate diversification

Question

Quizplus · Accepted Answer

A corporate strategy identifies the set of businesses, markets, or industries in which the organization competes and the distribution of resources among those businesses. A vertical integration strategy involves expanding the domain of the organization into supply channels such as manufacturing or to distributors.

Which of the Following Corporate Strategies Does Marta Favor