David is a small business owner who thinks it is more important to spend money on marketing his current product line than to invest in research to develop new products. Which psychological bias is David displaying?
A)Framing effects
B)Discounting the future
C)Illusion of control
D)Affective conflict
E)Cognitive conflict

Question

Quizplus · Accepted Answer

Often decision makers discount the future. That is, in their evaluation of alternatives, they weigh short-term costs and benefits more heavily than longer-term costs and benefits.

David Is a Small Business Owner Who Thinks It Is