During a crisis that involved a toxic spill, the executives of ABC Industrial were straightforward in sharing the bad news with the public and providing daily updates on the containment and cleanup process. What is the likely long-lasting effect of this communication strategy?
A)A loss of respect for the company
B)A gain of credibility for the company
C)An increase of anger against the company
D)A decrease of trust in the company
E)An increase in the company's legal liability

Question

Quizplus · Accepted Answer

As a leader during a crisis, don't pretend that nothing happened. Communicate and reinforce the organization's values. Don't ignore the problems or downplay them and reassure too much; don't create hopes. Give people the bad news straight-you'll gain credibility, and when the good news comes, it will really mean something.

During a Crisis That Involved a Toxic Spill, the Executives