Harry, who works as a manager for a manufacturing company, investigates what computer programs his company's five biggest rivals use for placing and tracking customer orders. He then compares the features of those programs with the program his company uses. What process has Harry used?
A)Scenario planning
B)Forecasting
C)Benchmarking
D)Environmental scanning
E)Strategic maneuvering

Question

Quizplus · Accepted Answer

Benchmarking refers to the process of comparing an organization's practices and technologies with those of other companies. To accomplish this, a benchmarking team would collect information on its own company's operations and those of the other firm to determine gaps.

Harry, Who Works as a Manager for a Manufacturing Company