Findings about changing customer preferences and others who sell antique knickknacks are associated with the
A)competitive environment as described by Porter.
B)macroenvironmental economic trends.
C)macroenvironmental political trends.
D)amount of rivalry in Marietta's internal environment.
E)barriers to entry in Marietta's competitive environment.

Question

Quizplus · Accepted Answer

The competitive environment as described by Porter includes both suppliers (those selling the antiques) and customers (those buying the antiques). The competitive environment also includes new entrants, substitutes and complements, as well as rival firms.

Findings About Changing Customer Preferences and Others Who Sell Antique