The reasons a company opts to expand outside its home market include

Question

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A company may opt to expand outside its home country for a variety of reasons,including: (1) the ability to gain access to new customers; (2) to achieve lower costs and enhance competitiveness; (3) to leverage core competencies in new markets; (4) to gain access to resources and capabilities (labor,resources,technology,distribution networks) in foreign markets; and (5) to spread business risk across a wider market base.

The Reasons a Company Opts to Expand Outside Its Home