Bypassing regular sales channels in favor of Internet retailing can have strong appeal if it

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Bypassing regular wholesale/retail channels in favor of direct sales and Internet retailing can have appeal if it lowers distribution costs,produces a relative cost advantage over certain rivals,offers higher margins,or results in lower selling prices to end users.In addition,sellers are compelled to include the Internet as a retail channel when a sufficiently large number of buyers in an industry prefer to make purchases online.Furthermore,in industries where the strong support and goodwill of dealer networks is essential,companies may conclude that it is important to avoid channel conflict and that their website should be designed to partner with dealers rather than compete with them.

Bypassing Regular Sales Channels in Favor of Internet Retailing Can