The generic types of competitive strategies include
A) build market share,maintain market share,and slowly surrender market share.
B) offensive strategies and defensive strategies.
C) low-cost provider,broad differentiation,focused low-cost,focused differentiation,and best-cost provider strategies.
D) low-cost/low-price strategies,high-quality/high-price strategies,medium-quality/medium-price strategies,low-cost/high-price strategies.
E) price leader strategies,price follower strategies,technology leader strategies,first-mover strategies,offensive strategies,and defensive strategies.

Question

Quizplus · Accepted Answer

The generic types of competitive strategies are low-cost provider, broad differentiation, focused low-cost, focused differentiation, and best-cost provider strategies. These are the commonly recognized strategies in the business world, as identified by Michael Porter in his famous book "Competitive Advantage: Creating and Sustaining Superior Performance". Other options listed, such as maintaining or surrendering market share, offensive or defensive strategies, and variations of price strategies, are not comprehensive or accurate descriptions of the competitive strategies businesses typically employ.

The Generic Types of Competitive Strategies Include