Which of the following is not a factor that causes buyer bargaining power to be stronger?
A) Some buyers are a threat to integrate backward into the business of sellers.
B) The industry is composed of a few large sellers,and the customer group consists of numerous buyers that purchase in fairly small quantities.
C) Buyers have considerable discretion over whether and when they purchase the product.
D) Buyers are well informed about sellers' products,prices,and costs.
E) The costs incurred by buyers in switching to competing brands or to substitute products are relatively low.

Question

Quizplus · Accepted Answer

A few large sellers and numerous buyers who purchase in small quantities would actually result in weaker bargaining power for the buyers. The other options listed would all contribute to stronger bargaining power for the buyers.

Which of the Following Is Not a Factor That Causes