Which of the following factors is not a relevant consideration in judging whether buyer bargaining power is relatively strong or relatively weak?
A) The number of buyers is small,or a customer is particularly important to the seller.
B) Buyers are relatively well informed about sellers' products,prices,and costs.
C) Buyer needs and expectations are changing slowly or rapidly.
D) Buyer demand is weak or strong and slowly or rapidly growing.
E) Buyers pose a credible threat of integrating backward into the business of sellers.

Question

Quizplus · Accepted Answer

The speed at which buyer needs and expectations are changing is not directly related to buyer bargaining power. The other factors listed are relevant considerations in judging buyer bargaining power.

Which of the Following Factors Is Not a Relevant Consideration