A strategic group consists of those firms in an industry that
A)are subject to the same driving forces.
B)place about the same emphasis on each distribution channel.
C)use the same key success factors to differentiate their products.
D)employ similar competitive approaches and occupy similar positions in the market.
E)have similar size market shares.

Question

Quizplus · Accepted Answer

Strategic groups are composed of firms that employ similar competitive approaches and occupy similar positions in the market. They compete with each other more directly than with firms outside the group.

A Strategic Group Consists of Those Firms in an Industry